The Global Dietary Supplements Market Size Reached USD 178.65 Billion In 2023 And Is Projected To Reach USD 378.50 Billion By 2032, With An Estimated Compound Annual Growth Rate (CAGR) Of Approximately 8.7% During The Forecast Period From 2023 To 2032.
Overview of the Dietary Supplements Market
Dietary supplements are ingestible products containing one or more dietary components that promote health and complement one’s diet. They should not be considered as medications or food substitutes. These supplements can encompass various categories, including herbal, vitamin, mineral, amino acid, metabolite, or amino acid-based supplements. While dietary supplements do not treat illnesses, they play a crucial role in supporting a robust immune system and overall well-being. They also help reduce the risk of chronic diseases by providing essential nutrients. The global market for dietary supplements is driven by the increasing popularity of sports and athletic performance-enhancing supplements, as well as the growing consumer demand to meet daily micronutrient requirements and higher spending on health and wellness products. Government initiatives promoting herbal supplements are expected to further boost market growth.
Market Drivers
Consumer interest in personalized or customized nutritional products and dietary supplements is on the rise globally, positively impacting the dietary supplements market’s growth. Technological advancements and increased investment in the research and development of nutraceuticals and supplement products are expected to fuel further market expansion. For example, Nestle S.A. invested USD 31.46 million in the opening of its first R&D center in Ireland in January 2019, focusing on scientific research to innovate in newborn nutrition products and milk-based materials for the global market. Moreover, as the prevalence of age- and lifestyle-related disorders increases, consumers are becoming more health-conscious and gravitating toward products that promote good health, such as dietary supplements, thereby boosting the global market.
Restraints
The expansion of the dietary supplements market may face challenges from the rising costs of standard and premium-sized supplements. The limited availability of organic supplements and increasing consumer preference for organic products could further constrain market growth. However, supplement manufacturers are adopting technological advancements to reduce production costs and make products more affordable to consumers.
Market Segmentation
The global dietary supplements market is segmented based on type, function, target consumer, and mode of application.
- Type: The market includes categories such as botanicals, vitamins, minerals, amino acids, enzymes, probiotics, and other dietary supplements. Vitamins led the market in 2022 and are expected to maintain their dominance due to significant demand among athletes, sports enthusiasts, and professionals seeking weight management and increased energy. Multivitamins help alleviate daily stress and anxiety, and vitamins like vitamin B play a crucial role in ensuring proper nervous system function, energy conversion from food, and maintaining healthy bones, which benefits the immune system and cardiovascular health.
- Mode of Application: Segmentation by mode of application includes tablets, capsules, powders, liquids, soft gels, and gel caps. Tablets dominated the market in 2022 due to their affordability, convenient packaging, and longer shelf life. Capsules and tablets are preferred for their standardized dosage. The rising demand for protein supplements, primarily available in powder form, is expected to create growth opportunities for powder supplements.
Regional Landscape
In 2022, North America held the largest share of the dietary supplements market, driven by a higher incidence of lifestyle disorders such as diabetes and obesity. Factors contributing to market growth in North America include an aging population, busy lifestyles, and a favorable attitude toward preventive healthcare measures. The United States, in particular, has a significant market for food supplements due to a strong emphasis on wellness and a large population of fitness enthusiasts willing to invest in products that enhance their health. Regulatory attention has also increased to ensure the availability of safe and high-quality supplements in the U.S. market.
COVID-19 Impact
The sudden outbreak of the coronavirus pandemic had a positive impact on market growth. While the long-term effects on the world economy and the dietary supplement supply chain remain uncertain, the demand for human dietary supplements has increased in both developed and developing countries. These supplements are sought after for their immune-boosting properties and ability to reduce health risks, which is expected to continue driving product growth throughout the projected period.
Competitive Landscape
- Some of the main competitors dominating the global dietary supplements market include-
- Amway Corp
- Abbott
- Arkopharma
- Bayer AG
- Glanbia PLC
- Pfizer Inc
- ADM
- The Nature’s Bounty Co
- NU SKIN
- NOW Foods
- Herbalife Nutrition of America, INC
- Nature’s Sunshine Products INC
- Ayanda
- XanGo, LLC
- Nutraceutics Corp
- American Health
- BPI Sports, LLC
- Dymatize Enterprices LLC
- Bionova
- GlaxoSmithKline Inc
- Himalaya Global Holdings Ltd.
Recent Developments:
- April 2020: DSM, one of the top manufacturers and suppliers of dietary supplements, has announced the full acquisition of Glycom, a significant pioneer in human milk oligosaccharides. DSM may be able to expand its presence in the global market for nutritional supplements thanks to this acquisition.
- January 2020: Beta Heart is a brand-new product from Herbalife Nutrition. The medicine is made primarily to keep blood cholesterol levels stable. Beta Heart, a vanilla-flavored product, comes in a 15-gram sachet.
The Global Dietary Supplements Market is segmented as follows:
Dietary Supplements Market by Type Outlook (Revenue, USD Million, 2017 – 2030)
- Botanicals
- Vitamins
- Minerals
- Amino Acids
- Enzymes
- Probiotics
- Other Dietary Supplements
Dietary Supplements Market by Function Outlook (Revenue, USD Million, 2017 – 2030)
- Additional Supplements
- Medicinal Supplements
- Sports Nutrition
Dietary Supplements Market by Target Consumer Outlook (Revenue, USD Million, 2017 – 2030)
- Infant
- Children
- Adults
- Pregnant Women
- Elderly
Dietary Supplements Market by Application Outlook (Revenue, USD Million, 2017 – 2030)
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
Dietary Supplements Market by Region Outlook (Revenue, USD Million, 2017 – 2030)
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
| Dietary Supplements Market Report Scope |
| Report Attribute |
Details |
| Market Size Value in 2022 |
USD 164.35 billion |
| Revenue Forecast in 2030 |
USD 378.5 billion |
| Growth Rate |
CAGR of 8.7 % from 2023 to 2032 |
| Base Year for Estimation |
2022 |
| Historical Data |
2017 – 2022 |
| Forecast Years |
2023 – 2032 |
| Quantitative Units |
Revenue in USD million and CAGR from 2023 to 2032 |
| Report Coverage |
Revenue forecast, company ranking, Trends
competitive landscape, and growth factors |
| Segments Covered |
Product Type, Function, Target Consumer, Application, and Region |
| Regional Scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope |
U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico and Others |
| Key Companies Profiled |
Amway Corp, Abbott, Arkopharma, Bayer AG, Glanbia PLC, Pfizer Inc, ADM, The Nature’s Bounty Co, NU SKIN, NOW Foods, Herbalife Nutrition of America Inc, Nature’s Sunshine Products Inc, Ayanda, XanGo LLC, Nutraceutics Corp, and Others Companies |
Table of Content
Dietary Supplements Market Size, Share, Growth, and Forecast Report
Chapter 1. Introduction
1.1. Report Description
1.1.1. Aim of the Report
1.1.2. Prospective Audience
1.1.3. Unique Selling Prepositions and Key Takeaways from the Report
1.2. Scope of the Research Study
1.3. Approach/Research Methodology
1.3.1. Secondary Research
1.3.2. Primary Research
1.3.3. Expert Panel Review
1.3.4. Market Data Breakdown and Data Triangulation
1.3.5. Research Approach for Market Size Estimation
1.3.5.1. Top-Down Approach
1.3.5.2. Bottom-Up Approach
1.3.6. Key Assumptions
1.4. Market Segmentation
1.4.1. Type
1.4.2. Function
1.4.3. Target Consumer
1.4.4. Application
Chapter 2. Dietary Supplements Market Overview
2.1. Introduction
2.2. Analysis by Type, 2018-2032 (US$ Million)
2.3. Analysis by Function, 2018-2032 (US$ Million)
2.4. Analysis by Target Consumer, 2018-2032 (US$ Million)
2.5. Analysis by Application, 2018-2032 (US$ Million)
2.6. Market Analysis by Region, 2018-2032 (US$ Million)
Chapter 3. Dietary Supplements Market Dynamics
3.1. Introduction
3.2. Growth Drivers
3.3. Growth Restraints
3.4. Growth Opportunities
3.5. Porter’s Five Forces Analysis
3.5.1. Threat of New Entrants
3.5.2. Bargaining Power of Buyers/Consumers
3.5.3. Bargaining Power of Suppliers
3.5.4. Threat of Substitute Types
3.5.5. Intensity of Competitive Rivalry
3.6. Attractiveness Analysis
3.6.1. Type
3.6.2. Function
3.6.3. Target Consumer
3.6.4. Application
3.6.5. Region
3.7. Value Chain Analysis
Chapter 4. Dietary Supplements Market Competition Analysis
4.1. Dietary Supplements Market Share Analysis by Company, 2019 – 2022
4.1.1. Top 3 Players, 2019 – 2022
4.1.2. Top 6 Players, 2019 – 2022
4.2. Strategic Initiatives
4.2.1. New Products Launch
4.2.2. Mergers/Acquisitions
4.2.3. Agreement and Collaborations
4.2.4. Partnerships, Joint Ventures, Expansion, and Distribution
Chapter 5. Global Dietary Supplements Market Analysis by Type, Function, Target Consumer, and Application, 2018-2032 (US$ Billion)
5.1. Type
5.1.1. Global Dietary Supplements Market Share, by Type, 2022 and 2032
5.1.2. Global Dietary Supplements Market Revenue, by Type, 2018-2032 (US$ Billion)
5.1.3. By Botanicals Market Analysis 2018-2032 (US$ Billion)
5.1.4. By Vitamins Market Analysis 2018-2032 (US$ Billion)
5.1.5. By Minerals Market Analysis 2018-2032 (US$ Billion)
5.1.6. By Amino Acids Market Analysis 2018-2032 (US$ Billion)
5.1.7. By Enzymes Market Analysis 2018-2032 (US$ Billion)
5.1.8. By Probiotics Market Analysis 2018-2032 (US$ Billion)
5.1.9. By Other Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
5.2. Function
5.2.1. Market Share, by Function, 2022 and 2032
5.2.2. Market Revenue, by Function, 2018-2032 (US$ Billion)
5.2.3. By Additional Supplements Market Analysis 2018-2032 (US$ Billion)
5.2.4. By Medicinal Supplements Market Analysis 2018-2032 (US$ Billion)
5.2.5. By Sports Nutrition Market Analysis 2018-2032 (US$ Billion)
5.3. Target Consumer
5.3.1. Market Share, by Target Consumer, 2022 and 2032
5.3.2. Market Revenue, by Target Consumer, 2018-2032 (US$ Billion)
5.3.3. By Infant Market Analysis 2018-2032 (US$ Billion)
5.3.4. By Children Market Analysis 2018-2032 (US$ Billion)
5.3.5. By Adults Market Analysis 2018-2032 (US$ Billion)
5.3.6. By Pregnant Women Market Analysis 2018-2032 (US$ Billion)
5.4. Application
5.4.1. Market Share, by Application, 2022 and 2032
5.4.2. Market Revenue, by Application, 2018-2032 (US$ Billion)
5.4.3. By Tablets Market Analysis 2018-2032 (US$ Billion)
5.4.4. By Capsules Market Analysis 2018-2032 (US$ Billion)
5.4.5. By Powders Market Analysis 2018-2032 (US$ Billion)
5.4.6. By Liquids Market Analysis 2018-2032 (US$ Billion)
5.4.7. By Soft Gels Market Analysis 2018-2032 (US$ Billion)
5.4.8. By Gel Caps Market Analysis 2018-2032 (US$ Billion)
Chapter 6. Global Dietary Supplements Market Type Analysis by Region, 2018-2032 (US$ Billion)
6.1. Botanicals Market Analysis 2018-2032 (US$ Billion)
6.1.1. North America
6.1.2. Europe
6.1.3. Asia Pacific
6.1.4. Latin America
6.1.5. Middle East & Africa
6.2. Vitamins Market Analysis 2018-2032 (US$ Billion)
6.3. Minerals Market Analysis 2018-2032 (US$ Billion)
6.4. Amino Acids Market Analysis 2018-2032 (US$ Billion)
6.5. Enzymes Market Analysis 2018-2032 (US$ Billion)
6.6. Probiotics Market Analysis 2018-2032 (US$ Billion)
6.7. Other Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
Chapter 7. Global Dietary Supplements Market Function Analysis by Region, 2018-2032 (US$ Billion)
7.1. Additional Supplements Market Analysis 2018-2032 (US$ Billion)
7.1.1. North America
7.1.2. Europe
7.1.3. Asia Pacific
7.1.4. Latin America
7.1.5. Middle East & Africa
7.2. Medicinal Supplements Market Analysis 2018-2032 (US$ Billion)
7.3. Sports Nutrition Market Analysis 2018-2032 (US$ Billion)
Chapter 8. Global Dietary Supplements Market Target Consumer Analysis by Region, 2018-2032 (US$ Billion)
8.1. Infant Market Analysis 2018-2032 (US$ Billion)
8.1.1. North America
8.1.2. Europe
8.1.3. Asia Pacific
8.1.4. Latin America
8.1.5. Middle East & Africa
8.2. Children Market Analysis 2018-2032 (US$ Billion)
8.3. Adults Market Analysis 2018-2032 (US$ Billion)
8.4. Pregnant Women Market Analysis 2018-2032 (US$ Billion)
8.5. Elderly Market Analysis 2018-2032 (US$ Billion)
Chapter 9. Global Dietary Supplements Market Application Analysis by Region, 2018-2032 (US$ Billion)
9.1. Tablets Market Analysis 2018-2032 (US$ Billion)
9.1.1. North America
9.1.2. Europe
9.1.3. Asia Pacific
9.1.4. Latin America
9.1.5. Middle East & Africa
9.2. Capsules Market Analysis 2018-2032 (US$ Billion)
9.3. Powders Market Analysis 2018-2032 (US$ Billion)
9.4. Liquids Market Analysis 2018-2032 (US$ Billion)
9.5. Soft Gels Market Analysis 2018-2032 (US$ Billion)
9.6. Gel Caps Market Analysis 2018-2032 (US$ Billion)
Chapter 10. Dietary Supplements Market Analysis by Geography, 2018-2032 (US$ Billion)
10.1. North America Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.1.1. U.S. Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.1.1.1. Type
10.1.1.2. Function
10.1.1.3. Target Consumer
10.1.1.4. Application
10.1.2. Canada Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.1.3. Mexico Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2. Europe Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2.1. UK Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2.1.1. Type
10.2.1.2. Function
10.2.1.3. Target Consumer
10.2.1.4. Application
10.2.2. France Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2.3. Germany Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2.4. Spain Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2.5. Russia Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2.6. Italy Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.2.7. Rest of Europe Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3. Asia Pacific Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.1. China Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.1.1. Type
10.3.1.2. Function
10.3.1.3. Target Consumer
10.3.1.4. Application
10.3.2. Japan Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.3. South Korea Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.4. India Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.5. Australia Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.6. Southeast Asia Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.7. Taiwan Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.3.8. Rest of Asia Pacific Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.4. Latin America Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.4.1. Brazil Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.4.1.1. Type
10.4.1.2. Function
10.4.1.3. Target Consumer
10.4.1.4. Application
10.4.2. Argentina Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.4.3. Rest of Latin America Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.5. Middle East Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.5.1. Israel Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.5.1.1. Type
10.5.1.2. Function
10.5.1.3. Target Consumer
10.5.1.4. Application
10.5.2. Turkey Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.5.3. Saudi Arabia Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.5.4. UAE Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.5.5. Rest of the Middle East Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.6. Africa Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.6.1. Egypt Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.6.1.1. Type
10.6.1.2. Function
10.6.1.3. Target Consumer
10.6.1.4. Application
10.6.2. South Africa Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
10.6.3. Rest of Africa Dietary Supplements Market Analysis 2018-2032 (US$ Billion)
Chapter 11. Company Profiles
11.1. Amway Corp
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Strategic Initiatives
11.2. Abbott
11.3. Arkopharma
11.4. Bayer AG
11.5. Glanbia PLC
11.6. Pfizer Inc
11.7. ADM
11.8. The Nature’s Bounty Co
11.9. NU SKIN
11.10. NOW Foods
11.11. Herbalife Nutrition of America, INC
11.12. Nature’s Sunshine Products INC
11.13. Ayanda
11.14. XanGo, LLC
11.15. Nutraceutics Corp
11.16. American Health
11.17. BPI Sports, LLC
11.18. Dymatize Enterprices LLC
11.19. Bionova
11.20. GlaxoSmithKline Inc
11.21. Himalaya Global Holdings Ltd
Chapter 12. COVID-19 Impact Analysis
12.1. Global Dietary Supplements Market, 2020 – 2032, Pre-V/S Post COVID 19
12.2. Estimated Impact of The Coronavirus (Covid-19) Epidemic on the Dietary Supplements Market Size In 2022, By Scenario
12.3. Impact on Supply Chain and Production in Dietary Supplements Market
12.4. Impact on Import and Export
Chapter 13. Import-Export Analysis
13.1. North America Dietary Supplements Import-Export, 2018 – 2022
13.2. Europe Dietary Supplements Import-Export, 2018 – 2022
13.3. Asia Pacific Dietary Supplements Import-Export, 2018 – 2022
13.4. Latin America Dietary Supplements Import-Export, 2018 – 2022
13.5. Middle East America Dietary Supplements Import-Export, 2018 – 2022
13.6. Africa Dietary Supplements Import-Export, 2018 – 2022
Chapter 14. Dietary Supplements Marketing Channel Analysis
14.1. Marketing Channel
14.1.1. Direct Marketing
14.1.2. Indirect Marketing
14.1.3. Development Trend
14.2. Market Positioning
Chapter 15. Dietary Supplements Manufacturing Cost Analysis
15.1. Key Raw Materials
15.2. Key Raw Material Suppliers
15.3. Market Concentration Rate
15.4. Manufacturing Cost Structure
15.5. Process Analysis
Chapter 16. Conclusion
Dietary Supplements Market by Type Outlook (Revenue, USD Million, 2017 – 2030)
- Botanicals
- Vitamins
- Minerals
- Amino Acids
- Enzymes
- Probiotics
- Other Dietary Supplements
Dietary Supplements Market by Function Outlook (Revenue, USD Million, 2017 – 2030)
- Additional Supplements
- Medicinal Supplements
- Sports Nutrition
Dietary Supplements Market by Target Consumer Outlook (Revenue, USD Million, 2017 – 2030)
- Infant
- Children
- Adults
- Pregnant Women
- Elderly
Dietary Supplements Market by Application Outlook (Revenue, USD Million, 2017 – 2030)
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
