Consumer Packaged Goods (CPG) Market

Consumer Packaged Goods (CPG) Market Size, Share, Growth Report by Product Type (Personal Care and Cosmetics, Food and Beverages, Household Supplies, Agricultural products, Wholesale distribution), By Application (Online, Offline, and By Region – Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2023 – 2032

Consumer Packaged Goods (CPG) Market Overview

In 2023, The Global Consumer Packaged Goods (CPG) Market Achieved A Valuation Of USD 2206.72 Billion, With A Projected Growth Trajectory To Reach USD 3007.54 Billion By 2032, Exhibiting A Steady Compound Annual Growth Rate (CAGR) Of 3.5% During The Forecast Period From 2023 To 2032.

Consumer packaged goods encompass products used by everyday consumers that require regular replenishment or replacement. Due to the ease with which consumers can switch to readily available and cost-effective alternatives, this industry exhibits a high level of market saturation and low consumer switching costs. The demand for such products remains consistent, fostering intense competition among enterprises. The consumer-packaged goods industry is marked by rapid evolution, partly driven by the increasing focus on emerging markets in various countries.

E-commerce platforms have faced challenges in selling CPG products online, primarily due to the need for distinctive and eye-catching product packaging to stand out in a crowded marketplace, whether in drugstores, grocery stores, or big-box retailers. The food and beverage sector, a significant component of CPG, comprises manufacturers engaged in the production, management, and distribution of food and beverages. This sector includes a wide range of products, such as juices, packaged foods, canned goods, baked items, pet food, soft and alcoholic drinks, infant food, energy drinks, oils, and fats. The market for packaged goods continues to expand with an increasing variety of products available to consumers.

Consumer Packaged Goods (CPG) Market Segmentation:

The global Consumer Packaged Goods (CPG) Market is categorized by type and application:

Type:
1. Food and Beverage
2. Personal Care and Cosmetics
3. Household Supplies
Application:
1. Offline
2. Online

Among these segments, the online mode sub-segment represents the largest contributor to market growth in the distribution channel category. Consumers can assess product quality and shelf life more conveniently through offline channels, as they have the opportunity to physically inspect the product.

The food and beverage segment is anticipated to dominate the Consumer-Packaged Goods (CPG) Market by type, primarily due to shifts in consumer behavior leading to increased consumption of food and beverages.

Consumer Packaged Goods (CPG) Market Dynamics:

Drivers:

Several factors drive the growth of the consumer staple market. One key driver is micro-consumption, which leads to the introduction of new products. As more startups enter the market, CPG companies are increasingly introducing new brand extensions targeting specific customer segments.
Another driver is the heightened promotion of consumer-packaged goods. With more products on the market, CPG companies have expanded their advertising and promotional efforts, including limited-time product variations for special occasions and promotions. This strategy helps strengthen brand identity and is effective in enhancing the market presence of CPG products.
Additionally, the growth of private label or tier 2 market share, offering more affordable alternatives to established brands, contributes to market expansion. As the consumer packaged goods (CPG) market grows and the demand for innovative packaging rises, smaller businesses are competing more directly with Tier 1 brands.

Consumer Packaged Goods (CPG) Market Regional Analysis:

North America is poised to maintain its position as the largest Consumer Packaged Goods (CPG) Market during the forecast period. In 2022, North America held the largest market share at 38.5%. While North America enjoys a significant share of the market, Asia Pacific is expected to exhibit substantial growth with a CAGR of 7.1% during the projected period. The presence of economic powerhouses such as China and India has created significant economic potential in the region. The steady demand for consumer packaged goods, driven by everyday consumer needs, makes emerging markets a vital part of the industry’s global expansion.

Key Market Players and Competitive Landscape:

The Consumer Packaged Goods (CPG) Market is characterized by intense competition and a crowded field of manufacturers. Prominent players in this market include Procter & Gamble, Unilever, L’Oreal S.A., Colgate-Palmolive, The Kraft Heinz Co., Kellogg Company, Nestle, Pepsi, Coca-Cola, Carlsberg A/S, Diageo, Heineken NV, AB InBev, Kweichow Moutai, Keurig Dr. Pepper, Campbell Soup Company, among others.

This report segments the Consumer-Packaged Goods (CPG) Market as follows:

Consumer Packaged Goods (CPG) Market by Product Type:

Consumer Packaged Goods (CPG) Market by Application:

Online
Offline

Consumer Packaged Goods (CPG) Market by Regional Outlook:

The market is divided into key geographical regions, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Detailed analyses of major countries such as the USA, Germany, the U.K., Italy, France, China, Japan, South Korea, Southeast Asia, and India will be covered within the regional segment. Market data for 2022 serves as the base year, with assessments for 2023 and revenue forecasts for 2032.

Regional breakdown:

North America
- United States
- Canada
Europe
- Germany
- France
- United Kingdom
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- Southeast Asia
- Australia
- Rest of Asia-Pacific
Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa

Table of Content

Consumer Packaged Goods (CPG) Market Size, Share, Growth & Forecast Report

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II-Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions
1.3.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Consumer Packaged Goods (CPG) Market

Chapter 3 Market Dynamics & Factors Analysis
3.1 Introduction
3.2 Market Dynamics
3.3 Key Growth Trends
3.3.1 Market Driver 1
3.3.2 Market Driver 2
3.4 Major Industry Challenges
3.4.1 Market Restraint 1
3.5 Key Growth Pockets
3.5.1 Key Growth Opportunity 1
3.6 Value Chain Analysis
3.7 Porter’s Five Forces Analysis
3.7.1 Threat of New Entrants
3.7.2 Bargaining Power of Buyers/Consumers
3.7.3 Bargaining Power of Suppliers
3.7.4 Threat of Substitute Products
3.7.5 Intensity of Competitive Rivalry

Chapter 4 Key Investment Value Propositions
4.1 Key Revenue Streams, 2022
4.1.1 Product Type
4.1.2 Application
4.1.3 Geography
4.2 Product Life Cycle Analysis
4.3 Incremental Revenue
4.3.1 Incremental Revenue by Product Type
4.3.2 Incremental Revenue by Application
4.3.3 Incremental Revenue by Geography

Chapter 5 Market Positioning of Key Players, 2022
5.1 Company market share of key players, 2018 to 2022
5.2 Global Consumer Packaged Goods (CPG) Revenue and Market Share by Manufacturer (2019-2022)
5.3 Global Consumer Packaged Goods (CPG) Revenue and Market Share by Company (2019-2022)
5.4 Top 6 Players
5.5 Top 3 Players
5.6 Major Strategies Adopted by Key Players
5.7 Market Positioning of Key Players, 2022
5.8 Product Benchmarking

Chapter 6 COVID-19 Impact on Consumer-Packaged Goods (CPG) Market
6.1 Overview of COVID-19 Impact on Consumer-Packaged Goods (CPG) Market
6.2 Global Consumer Packaged Goods (CPG) Market, 2022 – 2032, Pre-V/S Post COVID 19
6.3 Estimated Impact of The Coronavirus (Covid-19) Epidemic On The Consumer Packaged Goods (CPG) Market Size In 2020-2022, By Scenario

Chapter 7 Global Consumer Packaged Goods (CPG) Market, By Product Type
7.1 Global Consumer Packaged Goods (CPG) Market Share by Product Type, 2018 and 2032
7.1.1 Global Consumer Packaged Goods (CPG) Market Share by Product Type, 2022
7.2 Global Consumer Packaged Goods (CPG) Market Revenue, By Personal Care and Cosmetics, 2018 – 2032
7.3 Global Consumer Packaged Goods (CPG) Market Revenue, By Food and Beverages, 2018 – 2032
7.4 Global Consumer Packaged Goods (CPG) Market Revenue, By Household Supplies, 2018 – 2032
7.5 Global Consumer Packaged Goods (CPG) Market Revenue, By Agricultural Products, 2018 – 2032
7.6 Global Consumer Packaged Goods (CPG) Market Revenue, By Wholesale Distribution, 2018 – 2032
7.7 Global Consumer Packaged Goods (CPG) Market Revenue, By Others Types, 2018 – 2032

Chapter 8 Global Consumer Packaged Goods (CPG) Market, By Application
8.1 Global Consumer Packaged Goods (CPG) Market Share by Application, 2018 and 2032
8.1.1 Global Consumer Packaged Goods (CPG) Market Share by Application, 2022
8.2 Global Consumer Packaged Goods (CPG) Market Revenue, By Online, 2018 – 2032
8.3 Global Consumer Packaged Goods (CPG) Market Revenue, By Offline, 2018 – 2032

Chapter 9 North America Consumer Packaged Goods (CPG) Market
9.1 North America Consumer Packaged Goods (CPG) Market Share, By Country, 2022
9.2 North America by Country
9.2.1 North America Consumer Packaged Goods (CPG) Market, By Country, 2016 – 2022 (USD Million)
9.2.2 North America Consumer Packaged Goods (CPG) Market, By Country, 2022 – 2032 (USD Million)
9.3 North America by Product Type
9.3.1 North America Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
9.3.2 North America Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
9.4 North America by Application
9.4.1 North America Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
9.4.2 North America Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
9.5 U.S. by Product Type
9.5.1 U.S. Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
9.5.2 U.S. Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
9.6 U.S. by Application
9.6.1 U.S. Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
9.6.2 U.S. Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
9.7 Canada by Product Type
9.7.1 Canada Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
9.7.2 Canada Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
9.8 Canada by Application
9.8.1 Canada Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
9.8.2 Canada Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
9.9 Mexico by Product Type
9.9.1 Mexico Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
9.9.2 Mexico Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
9.1 Mexico by Application
9.10.1 Mexico Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
9.10.2 Mexico Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)

Chapter 10 Europe Consumer Packaged Goods (CPG) Market
10.1 Europe Consumer Packaged Goods (CPG) Market Share, By Country, 2022
10.2 Europe by Country
10.2.1 Europe Consumer Packaged Goods (CPG) Market, By Country, 2016 – 2022 (USD Million)
10.2.2 Europe Consumer Packaged Goods (CPG) Market, By Country, 2022 – 2032 (USD Million)
10.3 Europe by Product Type
10.3.1 Europe Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
10.3.2 Europe Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
10.4 Europe by Application
10.4.1 Europe Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
10.4.2 Europe Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
10.5 UK by Product Type
10.5.1 UK Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
10.5.2 UK Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
10.6 UK by Application
10.6.1 UK Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
10.6.2 UK Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
10.7 France
10.8 Germany
10.9 Italy
10.1 Russia
10.11 Spain
10.12 Belgium
10.13 Netherland
10.14 Austria
10.15 Sweden
10.16 Poland
10.17 Denmark
10.18 Switzerland
10.19 Rest of Europe

Chapter 11 Asia Pacific Consumer Packaged Goods (CPG) Market
11.1 Asia Pacific Consumer Packaged Goods (CPG) Market Share, By Country, 2022
11.2 Asia Pacific by Country
11.2.1 Asia Pacific Consumer Packaged Goods (CPG) Market, By Country, 2016 – 2022 (USD Million)
11.2.2 Asia Pacific Consumer Packaged Goods (CPG) Market, By Country, 2022 – 2032 (USD Million)
11.3 Asia Pacific by Product Type
11.3.1 Asia Pacific Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
11.3.2 Asia Pacific Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
11.4 Asia Pacific by Application
11.4.1 Asia Pacific Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
11.4.2 Asia Pacific Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
11.5 China by Product Type
11.5.1 China Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
11.5.2 China Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
11.6 China by Application
11.6.1 China Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
11.6.2 China Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
11.7 Japan
11.8 South Korea
11.9 India
11.1 Australia
11.11 New Zealand
11.12 Taiwan
11.13 Southeast Asia
11.14 Central Asia
11.15 Rest of Asia Pacific

Chapter 12 Latin America Consumer Packaged Goods (CPG) Market
12.1 Latin America Consumer Packaged Goods (CPG) Market Share, By Country, 2022
12.2 Latin America by Country
12.2.1 Latin America Consumer Packaged Goods (CPG) Market, By Country, 2016 – 2022 (USD Million)
12.2.2 Latin America Consumer Packaged Goods (CPG) Market, By Country, 2022 – 2032 (USD Million)
12.3 Latin America by Product Type
12.3.1 Latin America Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
12.3.2 Latin America Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
12.4 Latin America by Application
12.4.1 Latin America Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
12.4.2 Latin America Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
12.5 Brazil by Product Type
12.5.1 Brazil Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
12.5.2 Brazil Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
12.6 Brazil by Application
12.6.1 Brazil Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
12.6.2 Brazil Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
12.7 Argentina
12.8 Peru
12.9 Chile
12.1 Colombia
12.11 Rest of Latin America

Chapter 13 Middle East Consumer Packaged Goods (CPG) Market
13.1 Middle East Consumer Packaged Goods (CPG) Market Share, By Country, 2022
13.2 Middle East by Country
13.2.1 Middle East Consumer Packaged Goods (CPG) Market, By Country, 2016 – 2022 (USD Million)
13.2.2 Middle East Consumer Packaged Goods (CPG) Market, By Country, 2022 – 2032 (USD Million)
13.3 Middle East by Product Type
13.3.1 Middle East Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
13.3.2 Middle East Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
13.4 Middle East by Application
13.4.1 Middle East Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
13.4.2 Middle East Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
13.5 UAE by Product Type
13.5.1 UAE Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
13.5.2 UAE Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
13.6 UAE by Application
13.6.1 UAE Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
13.6.2 UAE Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
13.7 UAE
13.8 KSA
13.9 Israel
13.1 Turkey
13.11 Iran
13.12 Rest of Middle East

Chapter 14 Africa Consumer Packaged Goods (CPG) Market
14.1 Africa Consumer Packaged Goods (CPG) Market Share, By Country, 2022
14.2 Africa by Country
14.2.1 Africa Consumer Packaged Goods (CPG) Market, By Country, 2016 – 2022 (USD Million)
14.2.2 Africa Consumer Packaged Goods (CPG) Market, By Country, 2022 – 2032 (USD Million)
14.3 Africa by Product Type
14.3.1 Africa Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
14.3.2 Africa Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
14.4 Africa by Application
14.4.1 Africa Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
14.4.2 Africa Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
14.5 South Africa by Product Type
14.5.1 South Africa Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2022 (USD Million)
14.5.2 South Africa Consumer Packaged Goods (CPG) Market, By Product Type, 2022 – 2032 (USD Million)
14.6 South Africa by Application
14.6.1 South Africa Consumer Packaged Goods (CPG) Market, By Application, 2018 – 2022 (USD Million)
14.6.2 South Africa Consumer Packaged Goods (CPG) Market, By Application, 2022 – 2032 (USD Million)
14.7 South Africa
14.8 Egypt
14.9 Nigeria
14.1 Rest of Africa

Chapter 15 Company Profile
15.1 Procter & Gamble
15.1.1 Business Overview
15.1.2 Procter & Gamble Consumer Packaged Goods (CPG) Product Type and Applications
15.1.3 Procter & Gamble Consumer Packaged Goods (CPG) Sales, Price, Revenue, Gross Margin and Market Share (2019-2022)
15.2 Unilever
15.3 LOreal SA
15.4 Colgate-Palmolive
15.5 The Kraft Heinz Co
15.6 Kellogg Company
15.7 Nestle
15.8 Pepsi
15.9 Coca-Cola
15.1 Carlsberg A/S
15.11 Diageo
15.12 Heineken NV
15.13 AB InBev
15.14 Kweichow Moutai
15.15 Keurig Dr Pepper
15.16 Campbell Soup Company
15.17 Others

Chapter 16 Consumer Packaged Goods (CPG) Manufacturing Cost Analysis
16.1 Consumer Packaged Goods (CPG) Key Raw Materials Analysis
16.1.1 Key Raw Materials
16.1.2 Price Trend of Key Raw Materials
16.1.3 Key Suppliers of Raw Materials
16.1.4 Market Concentration Rate of Raw Materials
16.2 Proportion of Manufacturing Cost Structure
16.2.1 Raw Materials
16.2.2 Labor Cost
16.2.3 Manufacturing Expenses
16.3 Manufacturing Process Analysis of Consumer Packaged Goods (CPG)

Frequently Asked Questions

The global Consumer-Packaged Goods (CPG) market size was estimated at USD 2132.10 billion in 2022 and is expected to reach USD 2206.72 billion in 2023.

The global Consumer-Packaged Goods (CPG) market is expected to grow at a compound annual growth rate (CAGR) of 3.5 % from 2022 to 2030 to reach USD 3007.54 billion by 2032.

Some of the major key players operating in the market are Procter & Gamble, Unilever, LOreal SA, Colgate-Palmolive, The Kraft Heinz Co., Kellogg Company, Nestle, Pepsi, Coca-Cola, Carlsberg A/S, Diageo, Heineken NV, AB InBev, and others.

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